So I’m in the Beer Business–What do I do now?

 

I’m not sure what to say.

That’s an odd way to start, but it’s true. I’ve been plenty busy thanks to the position I’ve taken with Port City, but it’s not like I haven’t had time to sit down and write something for the blog. A funny thing happened when I got into the beer business, though; I’ve had a hard time figuring out what this blog is now, or what I want to/can/should write about.

Working at retail, it was pretty easy; I’d try beers and talk about them, be openly curious about industry workings/trends, and pretty much just think out loud. Now, though, I don’t know if I have the luxury of that freedom. Do I write at length about beers I’m trying and liking, many of which are from breweries that are ostensibly competitors to the brewery I work for (the “every ‘craft’ brewery gets along” thing is simultaneously as real and not real as you think at the same time, which is kinda weird)? If I try something I don’t like and want to get into it a bit, am I accidentally starting a thing between the brewery I work for and the one who made the beer I’m discussing? On one level, I’m finding that I have to be very measured and have something very specific to write about, and I’m trying to pin down what those subject are going to be.

On another level, there’s a part of me that just doesn’t have it to do the “deep dive” right now. Without going full-on open-to-the-world Blogger, I’ve had some really serious Real Life Adult Shit going on the past couple of years. Hell, part of me getting out of retail and taking a job like the one I have now has to do with some of what’s happening in the rest of my life, and being able to have a bit more flexibility. Also, there’s just a lot of bitching, sniping, petty in-fighting these days in beer writing; I’ve never been a “major” name or voice in the conversation, and I’d rather stay silent than add to the din. The point is, beer is my business now more than ever–not only am I working for a brewery, I’m also getting more into homebrewing–but for as immersed as I am, it just doesn’t mean what it used to to me.

Which doesn’t mean I’m not interested in beer, per se–just that there are different aspects of beer that I’m learning, that I’d love to be open-book about. The passion and skill of the folks in the brewhouse; the decisions being made on a daily basis; how a growing business deals with the challenges of demand and competition in an increasingly crowded market.Working for/at a brewery is fascinating. But I’m not sure it’s my place, and I know those aren’t my stories to tell even if it were–any account would be colored by my own feelings, biases, etc. That leaves the option of basically writing marketing material under the guise of my personal blog, and I want to write that even less than anyone wants to read it.

So I’m not sure what to say. Maybe I can find a format to “review” or feature beers that doesn’t feel weird for me. Maybe I can start to drift a little bit from writing about beer exclusively; I’ve got a multitude of interests after all (for a distilled version of what this would look like, I do have a Tumblr now). I’ve been playing around with writing short fiction, and have written poetry all my life (some of it occasionally getting dangerously close to “acceptable”); maybe I start floating some of that out there. I might start writing more personally, about some of the things I’ve been dealing with. Whatever the case, to any of you out there who choose to follow along, I thank you and apologize in advance.

Hope to see you soon.

 

 

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