Song of the Week: Born to Hula, Queens of the Stone Age. Just ’cause.
A quick post today, with some additional thoughts related to my ArlNow column as I’ve instituted a word count on myself there…
“What came out was, frankly, depressing; no one here wants to read about me being a sad panda.” I can’t begin to tell you how much I hated the first pass at this week’s column. It wasn’t so much bad as it was unfocused; a total slog to get through reading. Also, by the time I was done I realized what I’d written wasn’t really how I felt about the matter–a valuable lesson for the writers out there: recognize when you’re onto something and when you’re just getting your thoughts sorted out.
“More people with less experience in and knowledge of the industry, and of beer itself are going to be weighing in.” From local morning shows to mainstream websites/magazines, you’ll be seeing lots of “Hey, look–there’s more than just Bud Light out there!” kind of bullshit over the next few years. Set your Hack Filter to ‘Kill’.
“…it’s about good beer made by good people who give a damn.” That’s not to say that there aren’t good beers being made at the ‘macro’ level, or that there aren’t highly-skilled, wonderful people making them. Of course there are. Word count demand cut the qualifier; I just wish I didn’t have to feel like I had to do one at all.
“There’s no point in getting worked up about the opinions and speculation of people who weren’t with beer as it was starting out, and won’t stick around when/if the industry ever hits a slide..” I do want to expand on this a bit. I didn’t mean this as a dig on Chang–as I say earlier in the column, he’s not ignorant of the ‘craft’ beer scene, only expressing his own personal opinion. That line is more about the coming wave of media coverage the beer industry is going to be caught up in.
As beer geeks, we’re gonna have to be a bit more selective over what we get worked up about. There’s gonna be a lot of misinformed articles, TV features, etc., but it’s important to bear in mind that most of it will be essentially harmless. The fact that we’ve all spent the week going back-and-forth about the personal opinion of one chef rather than refocusing on the inevitable AB/InBev/SABMiller merger with the Times weighing in is troubling to me. Like I said on Twitter, there are real issues that can/will impact the growing ‘craft’/independent beer industry; celebrity chefs liking Bud Light ain’t one of them.
Though if you’re looking for someone to do the ‘takedown’ piece, Garrett Oliver pretty much nails it here. There’s a reason I really like that guy. Also, Jeppe from Evil Twin has a great ‘rebuttal’ on his Tumblr.
Next week: I (most likely) dig into my cellar a bit, and get to try my first batch of homebrew!